Tony Rubleski, MindCapture Group
Following are 3 smart strategies when marketing in a recession:
1. Focus more marketing dollars and attention on existing clients. Beside referrals, here’s a quick Mind Capture reminder list of zero and low cost strategies you can do to stay in touch with clients and key referral partners:
*Use a monthly newsletter or eletter to keep people updated
*Send a press release to your local media monthly or at least once a quarter
*Update your website with great content to educate and serve clients and prospects
*Host a client appreciation event with key business partners
*Send your top clients a thank you card or note of appreciation for their business
*Partner with a non-profit in your community that needs funding and positive PR
*Have a sale or special event exclusively for your best clients
*Sponsor a chamber of commerce event and invite key clients and prospects to attend as your guest Read the rest of this entry »