Lakeshore Garden Space

TONY RUBLESKI, GUEST BLOGGER

I’m often asked by challenged CEO’s, VP’s of sales and marketing, and non-profit leaders within many organizations the same question when it comes to marketing. “Tony, how do we get people to pay attention to us?”

This to me is often a three, five or ten year problem in the making that I can’t solve with a simple five-minute solution. I often throw back when asked this the question: “How are you tracking and handling leads?” I do this not to confuse, but more importantly to get a quick read on a potential problem that’s much deeper than the best marketing could ever help to solve. Read the rest of this entry »

 TONY RUBLESKI, GUEST BLOGGER

Yes, the famous quote from former President Franklin Delano Roosevelt has been on my mind lately when I meet with business and non-profit leaders to discuss marketing strategies and the present state of the U.S. economy. I get various reports from many of them on how sales and profits are doing. Many economists are now saying we’re in a recession and that the future is grim. While my opinion is just that, I want to push you to think differently in a market that has obvious challenges and opportunities at the same time.

So let me ask you a direct question: What is your business or non-profit doing to not just maintain but grow right now? This isn’t a practical joke. I’m going to jump on my little soapbox with this blog post today because frankly, I’m getting tired of the fear and excuses being made by people from all sectors complaining about the economy, gas prices, inflation, and most of all their sales. Read the rest of this entry »

Joseph Lampen, Advisor

Over the last several years as a commercial lender I’ve had the pleasure of helping many individuals obtain financing for their investments or businesses. I have heard many of the same things over and over to the point it’s a comedy when the words come out of a borrower’s mouth. There’s nothing inherently wrong with making these statements, its not like you’ll be denied if you catch yourself saying them. There are just some better ways to present yourself and your proposal when meeting with a banker. Here are some of my favorite comments and suggested alternative advice:

1. “These projections are really conservative.” Yep, I know. They always are because everyone is conservative. Is it because we live in West Michigan? The reality is, though, that you shouldn’t have to be ‘conservative’ or ‘liberal’, just rational. If you’ve done your homework, you should be able to project your revenues and expenses fairly accurately in a base case. From there you can prepare an upside surprise or a downside shock to evaluate the different effects certain events might have on the operational cash flow of your business. Read the rest of this entry »