by Amanda Chocko
The holiday season is here and the invitations are pouring in-let the networking begin! This is a great time to meet new people and re-connect with the those you already know. Below are a few tips to help you continue to grow your business network and have a great time doing it. Read the rest of this entry »
AMANDA CHOCKO, LAKESHORE ADVANTAGE
It is common knowledge that networking is one of the best ways to build your business. Why? Because people like to do business with people that they know, like and trust. Or, do business with people who are recommended to them by people that they know like and trust. Unfortunately, many people are uncomfortable with networking. I believe that this is due to three myths that are associated with networking. It is time that we debunk these myths.
Myth #1-Networking is the same as Selling
I meet so many people that get frustrated with networking events because they feel that it is a waste of their time if they do not leave with a sale or at least qualified leads. If you go to networking events expecting these results you are sure to set yourself up for failure. Networking is not selling. It is meeting people, making contacts and sharing ideas, information and resources. It is broadening your “circle of influence”. If you go to a networking event with a “prospecting” mindset, you are missing out on a lot of great opportunities.
There are all different types of contacts you can seek out while networking. When networking, think of how you may partner with people who have a similar customer base. This can take the form of teaming up on projects, sharing marketing opportunities, or contracting work to each other. Be creative on how you can leverage each others strengths and resources. Read the rest of this entry »